Customers and marketing

Bring collectors back through eBay's own channels: a Store newsletter every two weeks, a few margin-safe coupons, and more store followers. This page picks the listings, writes and checks the wording, works out which coupons are safe, and watches account health. You create each campaign in Seller Hub; nothing here emails buyers or creates a coupon. Offers to watchers stay on Offers and promotions.

Checking account status…

Baseline

Where things stand before any campaign, each figure marked by where it comes from: eBay API (read today), from Seller Hub (entered by you with its date), derived (worked out from the ledger) or unavailable. Unavailable is not zero.

Figure	Value	Earlier	Source	As of	Note

Where Seller Hub shows them: Marketing > Buyer groups gives total buyers, repeat buyers and followers for the last 12 months on one screen. Newsletter subscribers appear as "Approx. buyer reach" when you open Store > Store newsletter > Create campaign, pick any template and click the All subscribers chip; cancel the builder afterwards, nothing is saved. The storefront header also shows followers.

What eBay's API can and cannot do here

eBay function	Permission	Used for	Status

1 Store newsletter

How the newsletter works

eBay sends Store newsletters to eligible buyers and followers; each person gets at most one newsletter from you every 14 days, so one every two weeks is the pace. The page features up to 10 listings (eBay's limit for a campaign created through its API): new arrivals from the last three weeks first, then your most viewed, only listings whose price eBay's feed confirmed in the last 3 hours (so nothing already sold is featured), and one per title. The wording is checked against eBay's rules: no links or web addresses (not even salars.net), no email addresses or phone numbers, no offers to buy outside eBay, no rewards for feedback, and no promises about value. The page waits when account health or the shipping backlog says more orders would hurt.

Featured listings

In Seller Hub open Store > Store newsletter > Create campaign and choose the featured-items template, picking the listings by item number (not automatic selection, so only these checked listings appear).
Choose the audience (Followers; "All subscribers" reaches nobody until someone subscribes), paste the subject and message, and add the item numbers as the featured listings.
Preview it and schedule it. The page finds it on eBay and records it by itself (checked every morning, and whenever this page opens). Record it below as well if you want the fingerprint of the exact wording and items kept with it (); if you change them, the fingerprint changes.

Or let the page schedule it through eBay

How hands-off scheduling works

eBay's API sends a campaign at once when no send time is given, so the page only ever creates one with a send time at least an hour ahead, featuring the checked listings by item number, to your Followers. First, the one-time check creates such a campaign 14 days out from the real draft, fetches eBay's preview, deletes it and confirms it is gone, so create, preview and cancel are proven on this account before anything depends on them. Then "Schedule this newsletter" sends the current draft (with your edits) at the next weekday 9:00 Mountain at least an hour ahead, and the switch lets the morning check do the same by itself every 14 days with 48 hours' notice: the daily email carries the exact text and this page has the cancel button. Before it goes out the page cancels it if marketing goes on hold, and replaces it if a featured listing has sold.

Let the page schedule a newsletter every 14 days (48 hours' notice by email)

2 Coupons

How coupons are checked

Start with the pilot only: one private $3-off-$40 coupon for one buyer group, a $50 budget in eBay, 30 days, no silver bullion and nothing priced $500 or more. The other four wait until the pilot has a result. eBay's budget is not treated as a guaranteed hard stop, so "most it could cost" is worked out separately, and codes already handed out can still be used after a coupon is paused. A listing counts as safe for a coupon when, sold on its own (at 90% of its price if Best Offer is on, since an accepted offer and a coupon can both apply), it still keeps your $4 minimum after the largest discount and stays at or above its silver melt floor. "Most it could cost" is the redemption limit times the largest discount: set that limit and the expiry in Seller Hub when you create it. A buyer group gets at most one coupon every 14 days. Never tie a coupon to feedback.

Coupon	Audience	Terms	Safe listings	Most it could cost	Expires after

In Seller Hub open Marketing > Coupons > Create coupon. Choose a private code for buyer groups and inserts.
Use the terms above, limit it to the safe listings (or exclude the others), set the redemption limit and expiry, and send it to the matching buyer group.
Record it below with its buyer group. A coded coupon also appears here by itself from eBay's promotions list, but eBay does not say which buyer group got it, so the 14-day buyer-group rule only knows about it once you record it.

Results

Orders and sales in the 14 days after each newsletter or coupon against the 14 days before. Other things change too (the season, silver, new listings), so read it as a guide; eBay's own campaign report is below when it has one.

When	Campaign	Orders before → after	Sales before → after

Customers and marketing

Next step

Opportunities

Baseline

Calendar

Who eBay can reach

Campaigns in your account

2 Coupons

3 More followers

Storefront

Social posts for eBay's Share to Social

Packing insert

Results

Account protection